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This new K-beauty makeup collection is so sweet, you’d wish you could eat it instead 2020!

Chocolates have long been the top choice for Valentine’s Day gifts. Instead of gifting your other half (or yourself!) the sugary treats this year, you can now give them a chocolate-inspired makeup collection that even the diet-conscious would love: Etude House X Hershey’s collection!

With packaging that looks exactly like our favourite Hershey’s Chocolate, it’s easy to mistake the beauty products in this collection for the real deal.

Etude House X Hershey’s

The Etude House X Hershey’s collection comes in two variants that are based on the sweet treat’s most popular flavours – Original Creamy Milk Chocolate, and Cookies ‘n’ Creme.

Etude House X Hershey’s

Etude House X Hershey’s Cookies N Creme

Etude House X Hershey’s Cookies ‘n’ Creme

The collection comprises of eyeshadow palettes, lip tints, and eyeshadow brushes.

Etude House X Hershey’s Model Shot

Read on to find out more about each product in the collection!

Play Color Eyes Mini eyeshadow palettes

This is the star product of the collection, and it would surely have caught your eye for its packaging and shades that resemble Hershey’s chocolates.

Each palette comes with six silky-smooth shades – the Original palette adds a natural-looking depth to your eyes with warm browns that are easy to pull off, while the Cookies ‘n’ Creme palette is great for creating bright and soft eye looks.

Etude House Hershey Play Color Eyes Mini Original

Etude House Hershey Play Color Eyes Mini Cookie And Cream

P.S. Did you notice that the Cookies ‘n’ Creme palette contains a shade that resembles the smooth white chocolate with crunchy chocolate cookie bits? We absolutely adore this cute detail!

Eyeshadow brushes

Just like the palettes, the eyeshadow palettes come in two variants, but it’s not just the packaging that’s different.

The Hershey’s Original brush is a shader that’s good for blending base eyeshadow across your eyelids, whereas the Cookies ‘n’ Creme brush is used to do the smaller, finer details on, say, the corner of your eyes.

Etude House Hershey Chocolate Brushes

Powder Rouge Tint

No makeup collection is complete without a lippie, which is why you’ll find Etude House’s latest lip tint, the Powder Rouge Tint, offered in delicious chocolatey shades that we can’t resist.

The matte lipsticks that melt into a light velvety matte finish come in two shades for this collection: BR401 Hazelnut Chocolate (a nutty brown) and BR402 Almond Chocolate (brick red). These are shades that are slated to be very popular in the K-beauty world in 2020 – more incentive to get your hands on these two lipsticks!

Etude House Hershey Powder Rouge Tints

While we know that the Etude House X Hershey’s collection is available overseas in February and will be coming to Singapore, no exact dates for the launch in Singapore have been released as of writing.

We are currently checking with Etude House Singapore and will update with more details soon, so stay tuned to find out!

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